Digital marketing refers to promoting products or services through digital channels such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing by focusing on online platforms where people spend most of their time. Digital marketing strategies include Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, and content marketing.
This form of marketing allows businesses to target specific audiences based on demographics, interests, and online behavior. It also provides measurable results, enabling marketers to track performance and adjust strategies in real time. Businesses can create personalized customer experiences and reach global audiences at a fraction of the cost of traditional marketing. In today’s competitive market, digital marketing is essential for business growth and brand visibility.